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Literature review on customer perception on insurance

Literature review on customer perception on insurance

literature review on customer perception on insurance

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Literature Review On Customer Perception On Insurance



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Views Total views. Actions Shares. No notes for slide. A project report on customer perception towards insurance 1. com for more project reports, notes etc. Every human being has the tendency to save to protect him from risks or events of future. Insurance is one form of savings where in people try to assure themselves against risks or uncertainties of future.


It is assurance against risks or events or losses. People can save their earnings either in the form gold, fixed assets like property or in banking and insurances. All the savings of people of a country account for gross domestic savings. In India, although savings rate is high but people prefer to invest either in gold or fixed assets so that they can make money out of it.


Hence insurance sector is still untapped in India. com 1. WHAT IS INSURANCE? Insurance is a tool by which fatalities of a small number are compensated out of funds premium payment collected from plenteous. Insurance is a safeguard against uncertain events that may occur in the future. It is an arrangement where the losses experienced by a few are extended over several who are exposed to similar risks. It is a protection against financial loss arising on the happening of an unexpected event.


Insurance companies collect premium to provide security for the purpose. Loss is paid out of the premium collected from people and the insurance companies act as trustees to the amount so collected. These companies have proposal forms which are filled to give details of insurance required. Depending upon the answers in the proposal form insurance companies assess the risk and decide on the premium.




Literature Review with Practical Example

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literature review on customer perception on insurance

Apr 20,  · A project report on customer perception towards insurance. 1. blogger.com CHAPTER I INTRODUCTION Visit blogger.com for more project reports, notes etc. INTRODUCTION OF THE STUDY “The Business of Insurance is related to the protection of the economic values of the assets” Apr 30,  · literature review on customer perception on insurance Service quality may be defined as customer perception and insurance/damage Literature Review Summary on Customer Satisfactionthis project is related to Consumer Perception on /10() To examine the attributes that consumers prefer while purchasing a life insurance policy. Review of literature Sahu et al.();conducted a survey on respondents to determine the attributes affecting buying behaviour of consumers, investment pattern in life insurance services and compare the differences in consumer perception of

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