May 25, · Wal-Mart’s Strategic Quality Management and Customer Satisfaction MGT/ December 5, Dr. Olivia Herriford Wal-Mart’s Strategic Quality Management and Customer Satisfaction One organization that has become successful May 03, · Wal-Mart’s Strategic Quality Management and Customer Satisfaction One organization that has become successful in many aspects of satisfaction and quality is Wal-Mart. This organization started out providing basic products to customers during certain hours of the day and evening, and then expanded the become Wal-Mart Supercenters by also Estimated Reading Time: 9 mins Jun 02, · Bitter () asserted that good service quality often leads to satisfaction, on the other hand, customer satisfaction increased the value of service quality again. Furthermore, Teas () also argued that perceived service quality was the accumulation of customer satisfaction
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This organization started out providing basic products to customers during certain hours of the day and evening, and then expanded the become Wal-Mart Supercenters by also providing groceries and becoming a hour establishment.
By making these changes in their organization, Wal-Mart has provided superior satisfaction to both its internal and external customers. SWOT Analysis Strengths Wal-Mart has a great deal of strengths which is apparent due to their incredible success throughout the years. Wal-Mart has mastered the process of production, movement of goods, warehousing of goods, ensuring goods arrives on time at the right place, and for a cheap price. Wal-Mart is a powerful retail brand which has the reputation for providing a wide range of products all in one store, value for moneyand convenience.
Weakness Wal-Mart has a weakness that shapes not only their image, but the livelihood of people in many communities. In many places when a new Wal-Mart comes to their community most small retailers are forced out of business due to the retail giant. Order custom essay Quality Management and Customer Satisfaction with free plagiarism report. There are many moral customers, who are concerned with the interests of the smaller retailers, essay on quality and customer satisfaction.
Because of these issues there are many people who refuse to shop at a Wal-Mart; they become anti-Wal-Mart shoppers. Opportunities It would be ideal for Wal-Mart to take advantages of the opportunities to improve in the behaviors that they have been heavily criticized in by the public. Wal-Mart has the opportunity to use its resources to help our world improve its environment. The environmental programs that Wal-Mart supports have the potential to receive tremendous results because it has such a large image.
Being the largest employer in the United States, Wal-Mart is taking advantage of the opportunity by providing its employees with a new health care plan that will increase their benefits. If Wal-Mart makes a continued effort to resolve these concerns they will ultimately increase their market share and improve their public image. Threats Dollar General discount stores are growing rapidly in the United States. Wal-Mart has to continue to work hard to compete in times of ambiguity.
Vision and Mission Statement. Wal-Mart bases it operations on integrity and customer satisfaction. In order to uphold these two main objectives Wal-Mart has developed a vision and mission statement along with guiding principles that incorporate quality principles. In order to incorporate values and principles within the organization, Wal-Mart strives to always maintain a high level of loyalty to both its customers and its employees.
To stay loyal to both customers and employees, essay on quality and customer satisfaction, Wal-Mart uses core values such as integrity, loyalty, top service, equalityand honesty. Wal-Mart believes that in order to keep satisfied customers and employees, the organization has to present high quality products and low prices, and show both customer and employee appreciation at all times.
To ensure this vision stays intact, Wal-Mart has open suggestions boards open to stay informed on what its customers and employees would like to see within their stores. Wal-Mart believes that the public and their employee family have a right to have the best products and services to help them live their daily lives.
A goal for Wal-Mart is to expand very rapidly and to expand everywhere outside the United States. Wal-Mart has become a monopoly due to the products they sell and the wide array of choice they offer for the customer. Not only do they sell furniture, clothes, electronics, etc.
Every Wal-Mart is different, some house salons, eyeglass stores, essay on quality and customer satisfaction, other eateries. Wal-Mart continually strives to advance farther than its competitors by keeping up with the latest technologybut keeping them at prices the public can afford and is willing to pay.
The only thing Wal-Mart needs to keep up on is keeping customer service at the top of its list of things to improve upon. Besides the low prices, and the selection of goods, quality customer service is one of the factors that will keep the consumers coming back. Wal-Mart uses different innovated tools in order to keep their customer satisfaction high.
One of their main tools is keeping their prices low. This is accomplished by using a system that is set in place by Cisco. This system is based on questions, as stated by David Flanagin n. So the selection of a communications infrastructure from Cisco was part essay on quality and customer satisfaction a Wal-Mart plan to make things better for customers.
This is accomplished through keeping their employees satisfied. Having available stock and other resources on hand allows their employees to have what they require at their disposal and this makes both the employees happy and also their customers. Wal-Mart uses tools such as having every product available from clothing, electronics, pharmacy, and groceries.
They are open 24 hours a day which is a great tool for everyone. Wal-Mart can measure their success in maintaining customer satisfaction through the on-line network that Cisco provides for them. They are now the essay on quality and customer satisfaction retailer with more than stores and distribution centers. Inventory management is a very successful tool used that help keep prices low. With global markets and essay on quality and customer satisfaction the internet has been an important part of keeping essay on quality and customer satisfaction and allowing for replenishment of products on a consistent and at a low cost.
Flanagin, David. Cisco - Retail Customer Success Stories, The Wal-Mart Story Using Internet Technology to Support Everyday Low Prices and Increased Customer Satisfaction. Retrieved from www.
Retrieved on December 5, Cramer, J. Wakeup Walmart, essay on quality and customer satisfaction. United Food and Commercial Workers International Union. Marketing Teacher Ltd. Marketing Teacher. This essay was written by a fellow student. You can use it as an example when writing your own essay or use it as a source, but you need cite it. Explore how the human body functions as one unit in harmony in order to life. Quality Management and Customer Satisfaction.
Free Essays - PhDessay. com, May 03, Accessed November 27, comMay Executives know that to stand out in a crowded field of competitors, customer. Do right things and do it right first time. This Total Quality Management Principle means that in workone must be effective enough to do what is right. I believe that one of their strengths was good knowledge of who their potential customers.
CHAPTER II Review of Related Literature This chapter presents the literature related to this study. This will be conducted with the assessment of related literature to show the relevance of. Customer Satisfaction towards Retailers ICA, ICA NARA and COOP FORUM Author: Phuc Hong Lu Ian Grace. Lukoma Subject: Master Thesis in Business Administration 15 ECTS Program: Master of International. What is fast food and why is it so popular?
Fast food refers to food that can be prepared and served quickly. Fast food restaurants usually have a walk up. We use cookies to give you the best experience possible. PhD Essay Marketing Customer Customer Satisfaction Quality Management and Customer Satisfaction.
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RESEARCH QUESTION. Customer satisfaction and service quality are the two important components that direct anyone’s attention in every concept related to marketing, services, etc. (Spreng and Mackoy, ). In today’s competitive era, the success lies in delivering quality services related to the industry which further leads to rise in the level of satisfaction (Shemwell, Yavas and Bilgin, ) Jun 02, · Bitter () asserted that good service quality often leads to satisfaction, on the other hand, customer satisfaction increased the value of service quality again. Furthermore, Teas () also argued that perceived service quality was the accumulation of customer satisfaction May 03, · Wal-Mart’s Strategic Quality Management and Customer Satisfaction One organization that has become successful in many aspects of satisfaction and quality is Wal-Mart. This organization started out providing basic products to customers during certain hours of the day and evening, and then expanded the become Wal-Mart Supercenters by also Estimated Reading Time: 9 mins
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